Saw this snippet from the Freakonomics blog and found it fascinating. It starts with subliminal “priming” – quickly flashing a negative image or word makes subjects quicker to identify the next image or word as negative, even though the first one was flashed too quickly to be consciously noticed. The weird part, apparently, is that it works in reverse. Subjects are faster to identify a word or image as negative even if the priming flash comes AFTER the image they are identifying.
They’re attributing it to quantum effects in the brain, which is as sensible as anything else anyone is likely to come up with. I’ve heard of subatomic particles reacting to things before they happen in a laboratory setting, but this is the first time I’ve heard of it happening in someone’s brain. I’ll be interested to see where the research goes.
This world is so cool sometimes.